ISO 9001 Implementation Barriers and Misconceptions: An Empirical Study

Despite the widespread use of ISO 9001 and the many certified organizations in the Arab countries, only five Iraqi organizations were ISO certified at the end of 2008. The purpose of this empirical study is to examine the various barriers and misconceptions that impede ISO 9001 implementation in the service and manufacturing sectors in Iraq. In order to identify these factors a structured survey was conducted using a random sample of 50 directors in service and manufacturing organizations in Baghdad. The analysis of the survey revealed nine important factors that hinder the implementation of the standards; lack of top management commitment heads the list. In addition, ten misconceptions were identified by this study, including the top ranked belief that ISO 9001 uncovers job security. The study suggested the need to formulate a national strategy to meet the emerging ISO requirements which will enable Iraqi organizations to achieve superior quality of goods and services. This study contributes to the body of knowledge in the area of quality management systems with particular interest on Iraq. The findings of this work are limited by the sample surveyed and the geographical limits, however, the findings reached carry many implications for policymakers in Iraq.